For Community Owners & Administrators
Every dollar not paid to
a commission stays with you.
The Wright Step is a directory, not a placement agency. You pay a flat annual subscription for visibility — never a commission, never a fee per placement, never a percentage of a move-in.
The Math
What this actually costs you.
Placement agencies typically charge 85 to 100 percent of one month's rent per successful move-in. On a $5,000 room, that is $4,250 to $5,000 per resident — charged again for every family that moves in.
Per resident, every time.
Ten residents in a year: $42,500–$50,000.
One flat fee for the entire year.
All inquiries and move-ins included.
What could your community do with an extra $30,000 a year?
Money that would have gone to placement commissions can stay in your community — reinvested in staff, resident experience, or wherever you see the greatest need. Every family who finds you through The Wright Step is a family whose rent stays fully yours.
What's Included
Everything you need.
Nothing you don't.
Your full community profile
Care levels, pricing ranges, licensure, photos with captions, and the community story you want families to see. Built for Florida ALFs and CCRCs — we understand your license types.
Direct family inquiries
Every inquiry comes straight to your dashboard with full contact details and whatever the family chose to share. Nothing filtered, nothing withheld, no gatekeeper in between.
Featured move-in offers
Highlight a signing bonus, a waived community fee, or a seasonal welcome offer directly on your listing. Families see it the moment they open your page.
Results you can measure
Track each inquiry through your funnel — contacted, toured, admitted — and see your inquiry, tour, and admission totals for the year. Reporting only. Your subscription stays flat regardless.
Where We Serve
Six counties.
One connected corridor.
Anna Maria Island
Longboat Key · North Port
Punta Gorda · Englewood
Fort Ogden
Bonita Springs · Estero
Immokalee · Golden Gate
Getting Started
Live in under an hour.
Sign your agreement
A straightforward annual community agreement. Clear terms, no long lock-ins.
Build your listing
Create your profile, upload photos, add care levels and pricing. Most communities finish in under forty-five minutes.
Add your first offer
Optional — but listings with a move-in incentive tend to get noticed first.
Start receiving families
Your listing goes live. Inquiries arrive in your dashboard. You respond directly.
No sales calls. No training sessions. No hidden onboarding.
Let's Talk
Let's find the right
families for you.
Reach out for a short conversation, a sample listing, or a full walkthrough. We'll come to you.