For Communities
Every dollar not paid
to a commission
stays with you.
Families are searching online long before they call anyone. Most communities pay nothing to reach them — because until now, there was no way to do it directly.
The Math
What placement
actually costs.
Placement agencies typically charge 85 to 100 percent of one month's rent for each successful move-in. On a $5,000 room, that's $4,250 to $5,000 — per resident.
Traditional Placement
$4,250–$5,000
Per resident who moves in.
Ten residents in a year: $42,500–$50,000.
The Wright Step
$3,500–$5,000
One flat fee for the entire year.
Every inquiry and every move-in included.
What could your community do with an extra $30,000 to $45,000 a year?
Money that would have gone to commissions stays with you — for staff, for resident experience, or wherever you see the greatest need. Every family who finds you here is a family whose rent stays fully yours.
What a Listing Includes
Everything you need.
Nothing you don't.
Your full profile
Care levels, licensure, pricing ranges, unlimited photos, and the story you want families to read.
Direct inquiries
Family name, phone, email, and whatever they've chosen to share — straight to your inbox.
Move-in offers
Feature a signing bonus, waived fee, or seasonal welcome offer right on your listing.
Availability control
Pause inquiries when you're full, without taking your listing down.
Your results
Track inquiries, tours, and admissions through the year, so you can see exactly what your listing returned.
Real support
Email and phone support from people who have worked in senior care.
Getting Started
Live in under an hour.
-
Sign your agreement
A straightforward annual agreement. No long lock-in.
-
Build your listing
Profile, photos, care levels, pricing. Most communities finish in under forty-five minutes.
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Add an offer
Optional — but listings with a move-in offer get noticed first.
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Start hearing from families
Your listing goes live and inquiries come straight to you.
No sales calls. No training sessions. No hidden onboarding.
Let's Talk
Find out what it
would look like.
Reach out for a short conversation, a sample listing, or a full walkthrough. We'll come to you.
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